Who came up with this Multi Billion dollar holiday Idea?

Valentine's Day is soooooooooooo cliche & over-rated holiday!!!! I would never want to be Valentines with someone who will only show me their love <3 on Feb 14th... As if it's mandatory to buy a gift, a rose, chocolate or whatever cheesy gift that will make your man or girl's heart pound...My heart better pound everyday not once a year...Am I wrong?

But I have to admit that whoever came up with this holiday is beyond genius and filthy rich! 

Bravo!